Role Overview:
The YP will support the Senior Manager – Product Standardization & Branding in implementing quality benchmarks, packaging norms and branding frameworks for SHG microenterprise products across farm and non-farm sectors. This includes research, coordination with design agencies, assisting in label/packaging development and documentation of branding practices.
Mode of Employment:
Contractual appointment for a fixed term of three years
Qualifications:
Postgraduate degree in Management (and/or) Development Studies (and/or) Rural Development (and/or) Economics (and/or) allied social sciences.
Preference will be given to candidates holding certifications in enterprise development or SHG governance.
Experience:
1–3 years of relevant work/internship/project experience. Fresh postgraduates with demonstrated passion and field exposure may also apply
Key Responsibilities:
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Assist in product quality audits, packaging design reviews and certification processes.
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Support development of promotional materials, catalogues and branding kits.
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Coordinate with districts to collate product portfolios, photographs and packaging standards.
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Track product performance, consumer feedback and brand consistency.
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Assist in organizing branding workshops, campaigns and exhibitions.